Spice It Up! Vasant Masala launches Awadhi Garam Masala!
Spice It Up! Vasant Masala launches Awadhi Garam Masala for Awadh's Unique Taste and Aroma!
AHMEDABAD [INDIA] – Vasant Masala [Spices], that has been delighting millions of families across India’s Gujarat, Rajasthan, Madhya Pradesh, and beyond for the past 53 years, has launched Vasant Awadhi Garam Masala.
Vasant Masala brands like Vasant Achar Masala as well as Vasant Chilli Powder and Vasant Mix Spices have already been in high demand.
The New Launch — Vasant Awadhi Garam Masala — is meant for all food connoisseurs who love an exclusive aroma and unique taste in their food.
The recently released, cutting-edge blended spice adds a new feather to the brand Vasant Masala’s cap and is expected to open up a brand-new market niche.
The Awadhi Garam Masala is available in convenient packaging of INR10, INR 20, 100g, 200 g, and 500g quantities, throughout retail markets.
The Awadhi Garam Masala has been launched through a 30-day road show, Jashn-e-Awadhi, across three states. Vasant Masala is an established brand with a legacy of 53 years and 80 different spices.
Especially blended and prepared in the typical Awadhi recipe, each spice of the Vasant Awadhi Garam Masala is first roasted and then grinded at a controlled temperature that maintains the oil levels, nutritional value, and other essential ingredients of raw spices for a longer duration.
Vasant Masala Undertakes First-of-its-Kind Launch Road Show in Indian Spices Market
The Awadhi Garam Masala Launch Road Show, named Jashn-e-Awadhi, was a 30-day tour covering 20 main cities in Gujarat, Rajasthan, and Madhya Pradesh.
During Jashn-e-Awadhi, a unique launch event, a character of the Nawab along with his entourage met with retailers and distributors and gifted them packs of Awadhi Garam Masala.
Speaking at the launch, Chandrakant Bhandari (Vasant Masala, CMD) said, “The Awadhi Garam Masala has an exclusive, unique taste and aroma that elevates the flavour. We take extreme measures to blend and pack Awadhi Garam Masala to offer the appropriate taste of Awadh to the connoisseurs, and it is an important ingredient used to prepare over 100 delicacies.”
In addition to the taste and aroma, the Awadhi Garam Masala is a blend of spices that have health benefits too.
Rajkamal Bhandari (Director-Marketing) said, “Vasant Awadhi Garam Masala has a unique taste of Awadh hence its tagline – ‘Taste Lajawab, Khaye Har Nawab‘ resonates the same for the connoisseurs of Awadhi food. This being an innovative product, its market launch ‘Jashn-e-Awadhi’ was also a first-of-its-kind of launch road show in Indian spices market. With Vasant Awadhi Garam Masala, we continue to penetrate newer customer segments, thus expanding our portfolio in every kitchen across our markets.”
Vasant Masala, the brand from Gujarat and a mark of purity, has been the favourite brand of customers for more than five decades across Gujarat, Rajasthan, Madhya Pradesh and western India markets.
The brand produces packaged spices in a state-of-the-art plant in Gandhinagar (Ahmedabad), adhering to international standards and norms with certifications that qualify products and packaging from FSSC 22000, FSSAI, SPICE BOARD of INDIA, AGMARK and Global Food Safety Initiative (GFSI Scheme 2020).
About Vasant Masala
Vasant Masala [Spices] has been delighting millions of families across Gujarat, Rajasthan, Madhya Pradesh, and beyond for the past 53 years.
With its diverse range of products such as blended spices, Hing, basic spices, whole spices, and powdered spices, the popular spices brand has gained recognition on a global scale.
Exported to five continents, the popular spices brand is known for its unparalleled quality and widespread popularity.
This trusted brand has consistently provided customers with the finest spices, making it the top choice of housewives for the last five decades due to its unmatched flavor and health benefits.
As per the popular spices brand, purity defines good-quality, hygiene and freshness, “but for us, it is much more than that! Pure is our mother’s love and so are our spices! Vasant Masala offers a variety of exotic spices that are as pure as the mother’s love. They permeate the flavours and enhance the aroma of your meals”
“Used in a million of kitchens every day, our spices have been popularizing India’s rich and age-old culture since many years. Started from a home industry in 1970, the popular spices brand has become the stalwart in the arena of spices.”
Founder’s Message [Late Bapulal Bhandari]
I believe, my God dwells in the hearts
of the people with whom I deal.
Only if I can cheat my
God sitting in the temple,
will I cheat my customers.
I want my country to move ahead with
pride and its people to stay healthy.
That’s why, my business will always deliver
Quality-certified products and will always stay
away from contamination and corruption.
– Late Bapulal Bhandari | Founder, Vasant Masala Pvt Ltd
The Story of Vasant Masala
The brand name is taken from the name of Vasantiben Bhandari – wife of Bapulal Bhandari.
The journey of the brand began in 1970. Bapulal Bhandari began a home industry in a small village Jhalod in Gujarat.
Continuing on his inspiration, “We then adopted several new technologies and emerged as a renowned brand in the epoch of packaged spices. Today, due to immense demand, our spices are also exported to outside countries including the USA and UK”.
Factory Operations & Logistics
As per the popular spices brand: “We pay extra attention while selecting the premium-quality raw spices. Right from cleaning them to evenly grinding and packaging – everything is taken care of by the advanced machineries in our factory premises, spread in the area of around 40,000 sq. ft.”
Technology & Process
As per the brand: “Our manufacturing process is looked after by expert technicians who guarantee the finest quality of products. As spices lose their flavor & color in ordinary grinding machinery, we use Cool Grinding Technology which keeps flavour and taste intact over a long period of time.”
Amazon Award 2019
Milestone Indeed! – “We are proud to announce that we have made it through the top 10,000 selling partner clubs. We have always aimed to deliver the purest spices to our customers all over the world and receiving this certificate has only proved that our dedication and hard work of many years have finally paid off. As a Vasant Masala family, we highly acknowledge it and promise to perform with the same zest and consistently.”
Sources: Vasant Masala, PRNewswire
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